Who We Are

Made by Clinicians for Clinicians

Drs. Kelly Koerner and Linda Dimeff are internationally-recognized leaders in training, dissemination, and implementation of evidence-based practices in real-world settings. For over two decades, they have designed, built, and deployed innovative technologies to help ensure that all patients suffering from mental health problems receive a scientifically-validated treatment that works. WILLOW is the culmination of these earlier efforts.

WILLOW is a product of the Evidence-Based Practice Institute (EBPI), founded in 2007. EBPI is focused on utilizing technology to elevate the practice of behavioral health by enabling all people with mental health problems to have access to the best, most holistic treatments available. For more information visit:

View the 30+ National Institutes of Health grants awarded to Drs. Dimeff and Koerner.


Kelly Koerner, PhD

Kelly Koerner, PhD
Kelly is Chief Executive Officer and Creative Director at EBPI, where she combines technology, design, and social enterprise to help clinicians improve clients’ outcomes. She is an expert clinician, clinical supervisor, and trainer in Dialectical Behavior Therapy with specialized training in other evidence-based practices. As a trainer, she is known for her warmth and highly engaging, practical teaching style. She is adjunct clinical faculty at the University of Washington. Her recent book is, Doing Dialectical Behavior Therapy: A Practical Guide.

Linda Dimeff, PhD

Linda Dimeff, PhD
Linda is the Chief Scientific Officer and President at EBPI. Trained, supervised, and mentored by Marsha Linehan, PhD, and G. Alan Marlatt, PhD, at the University of Washington, Linda is a DBT and substance abuse expert clinician, consultant, and supervisor. Linda is the 2011 recipient of the ISITDBT Cindy J. Sanderson Outstanding Educator Award for her outstanding training in DBT throughout the world. She served as a standing member of the Mental Health Services Research grant review committee for the National Institute of Mental Health and is adjunct clinical faculty at the University of Washington. Linda has received over 20 federal grants and has published over 50 peer-reviewed publications.

WILLOW Partners

A network of select health and government organizations, mental and behavioral health experts, and technology leaders contributes to the success of WILLOW.


Founders Circle

Initial Funding Round (2015)

California DBT Peninsula Associates
Hal Lynne Micali, LMFT & Julie Leader, PhD (Co-Founders)
The DBT Center of Michigan
Josh Smith, MSW, LMSW (Owner)
New Roads Behavioral Health
Eric Schmidt (CEO)
Choices Counseling & Skills Center
Patricia Gieselman, MFT (Founder/Director)
Mind Body Soul Utah, PLLC
Chuck Nuttall, LCSW (Owner/Founder)
Portland DBT Institute
Linda Dimeff, Ph.D., Andrew White, Ph.D. & Loren Wampler (Principals)
Cognitive and Behavioral Consultants, LLP
Lata K. McGinn, PhD & Alec L. Miller, PsyD (Co-Founders)
Mt. Diablo Psychological Services
Beth Christensen, LMFT, Elizabeth Rauch Leftik, Psy.D., Susan Williams, LMFT & Sarah E. Wood, Ph.D. (Co-Founders)
Rathbone & Associates
Britt Rathbone, LCSW-C, CGP, BCD (Founder/Director)

WILLOW Advisors

Our strategic advisors provide invaluable input and feedback to help us build a better product.

Blair Beadnell, PhD

Blair Beadnell, PhD
Prevention Research Institute
Director of Research and Evaluation Service
Dr. Beadnell serves as Research Methods and Statistical Consultant. He has over 25 years’ experience designing and implementing research and evaluation studies, preparing and analyzing data, and disseminating findings. Dr. Beadnell has specialized expertise on data management and quantitative analysis. He was a Research Scientist at the University of Washington for over twenty years, Director of Research and Evaluation at the Prevention Research Institute for five, and is currently co-owner of Evaluation Specialists, a private research and program evaluation company.
Dave Carroll, MFA

Dave Carroll, MFA
The New School’s Parsons School of Design
Associate Professor of Media Design
Prof. Carroll is an educator, designer, researcher, speaker, and writer working across industry and academia, being critical about technology with technology. He previously served as director of the Parsons School of Design MFA Design and Technology graduate program. Prof. Carroll co-founded Glossy.io, an A.I. brain learning popular culture through magazines that was born at NYC Media Lab, backed by Hearst Corporation, and incubated at the Made in NY Media Center by IFP, and founded the Center for Mobile Creativity, to support research grants from MacArthur Foundation, National Science Foundation, National Institutes of Health, Department of Education, Pearson Foundation, EPFL+ECAL, and Nokia Research Centers.
Paul Goering, MD

Paul Goering, MD
Allina Health
WILLOW Health Systems Advisor
Dr. Paul Goering is a board-certified psychiatrist with over 20 years in practice and a leader in the mental health field as the Vice President of Allina Health’s Mental Health Clinical Service Line. Dr. Goering has been seeing patients at United Hospital in St. Paul since 1993 and served as adjunct faculty at the George Washington University Medical School for thirteen years. Dr. Goering contributes his broad network of clinicians and administrators to provide feedback on WILLOW’s design and engage in feasibility testing of the program.
David A. Jobes, PhD, ABPP

David A. Jobes, PhD, ABPP
The Catholic University of America
Professor of Psychology & Associate Director of Clinical Training
Dr. Jobes is a past President of the American Association of Suicidology, and is the recipient of various awards for his scientific work, including for career contributions in suicidology and suicide treatment research. He is developer of Collaborative Assessment and Management of Suicidality (CAMS) and has published six books and numerous peer-reviewed journal articles. Dr. Jobes has been a consultant to the Centers for Disease Control and Prevention, the Institute of Medicine of the National Academy of Sciences, the National Institute of Mental Health, the Federal Bureau of Investigation, the Department of Defense, and Veterans Affairs. Dr. Jobes maintains a private clinical, consulting, and forensic practice in Washington, DC.
Jonathan Kanter, PhD

Jonathan Kanter, PhD
University of Washington, Center for the Science of Social Connection (CSSC)
CSSC Director & Research Associate Professor
Dr. Kanter has conducted research on Behavioral Activation (BA) and Functional Analytic Psychotherapy (FAP) that clarifies the underlying behavioral mechanisms of BA and FAP and explores the effectiveness of how to cross-culturally adapt and most effectively train clinicians in these approaches. He has written over 75 peer-reviewed articles and five books on these topics. As a leader in research and training in FAP, Dr. Kanter has conducted dozens of FAP workshops around the world and has developed a reputation for delivering scientifically precise, engaging, and compassionate workshops that blend didactics with intense experiential learning.
Kris Kelsay

Kris Kelsay
WILLOW Senior Marketing Advisor
With 25 years of consumer and enterprise software and technology experience, Kris Kelsey is the Vice President of Product and Consumer Marketing at Welltok. Ms. Kelsey is also Principal of [Launch!], a marketing agency that brings new products, technologies, and companies to market. She has worked with over 100 early-stage, enterprise, government entities, and non-profits, helping them develop strong go-to-market strategies and communications. Ms. Kelsey’s expertise aligns her well to provide consultation on the marketing and commercialization of WILLOW.
Janis Machala

Janis Machala
Paladin Partners
WILLOW Senior Business and Commercial Advisor
Janis Machala is the Founder and Managing Partner at Paladin Partners. She also has experience in the dissemination of evidence-based treatments as former Interim CEO of BTECH, and has gained a reputation as an industry and community leader and innovator in technology and service. Ms. Machala has helped connect the EBPI team with leading industry players in healthcare entrepreneurship as well as business development, and plays a key role as a consultant and advisor in WILLOW’s commercialization process.
Cindy Schaeffer, PhD

Cindy Schaeffer, PhD
University of Maryland, Division of Child and Adolescent Psychiatry
Associate Professor of Psychiatry
Dr. Schaeffer’s research focuses on developing and evaluating family-based interventions for youth involved in the juvenile justice and child protective service systems. She also has worked to adapt Multisystemic Therapy (MST) to meet the complex clinical needs of two subpopulations of CPS-involved families: those with co-occurring parental substance abuse and child maltreatment (MST-Building Stronger Families), and those engaging in both child maltreatment and intimate partner violence (MST-IPV). Dr. Schaeffer’s research has been funded by the National Institute on Drug Abuse, the National Institute on Mental Health, and the Annie E. Casey Foundation. She is an author on over 30 peer-reviewed journal publications, numerous scientific book chapters, and one published book.
Donna Sudak, MD

Donna Sudak, MD
Drexel University College of Medicine
Chair of WILLOW Advisory Panel
Donna Sudak is Professor and Director of Psychotherapy Training in the Department of Psychiatry at the Drexel University College of Medicine. She is a clinician-educator with a wealth of experience in teaching and patient care. She has made a number of significant contributions to the literature in CBT education and dissemination and has played a major role in developing suggested curricula and guidelines for resident competency in Cognitive Behavior Therapy. She also has multiple publications regarding combining treatment with medication and CBT.
Margaret Wallace, MA

Margaret Wallace, MA
Chief Executive Officer
Ms. Wallace is Chief Executive Officer of Playmatics, award-winning creators of digital and real-world games, products and other interactive experiences. She was named one of Forbes “12 Women in Gaming to Watch” and, in 2014, Ms. Wallace was highlighted by Fortune as one of “10 Powerful Women in Video Games.” An entrepreneur with a strong focus on design thinking, innovation, healthcare, VR/AR and product commercialization, Ms. Wallace has built and expanded Playmatics across multiple sectors.
Shannon Wiltsey Stirman, PhD

Shannon Wiltsey Stirman, PhD
Stanford University and National Center for PTSD, Dissemination and Training Division
Assistant Professor and Staff Psychologist & Implementation Scientist
Dr. Stirman received her PhD in Clinical Psychology from the University of Pennsylvania. She completed an internship at the VA Palo Alto Healthcare System and postdoctoral training in Philadelphia, where she received an NIMH-funded K99/R00 award to study implementation and sustainability of CBT. In 2009, Dr. Stirman joined the Women’s Health Sciences Division of the VA National Center for PTSD and the Department of Psychiatry at Boston University. She was a Fellow of the NIMH and VA-funded Implementation Research Institute, and later served as an expert faculty member. In 2015, Dr. Stirman transitioned to the Dissemination and Training Division of the National Center for PTSD and joined the Stanford faculty in 2016. Her research has been funded by the National Institute of Mental Health and the Canadian Institute for Health Research.
Suzanne Witterholt

Suzanne Witterholt
Minnesota Department of Human Services
WILLOW Health Systems Advisor
Dr. Suzanne Witterholt has worked for the Minnesota Department of Human Services since 1994. For over six years, she directed a DBT inpatient unit at the Anoka Metro Regional Treatment Center. Subsequently, she turned her attention to the development of the community’s capacity to effectively treat individuals with Borderline Personality Disorder and related conditions. Since 2006, she has been working with treatment developer Marsha Linehan, PhD, to implement DBT certification of clinicians and programs based on the evidenced based fidelity standards of the model.